Should I publish a public rate card?
A range is useful for filtering unserious enquiries. A fixed public number removes your ability to price by usage, which is where most of the value is.
What if a brand offers product instead of money?
Acceptable early on for products you genuinely want. Past about 20K followers, treat barter as a discount you are choosing to give, and cap how often you give it.
How do I raise rates with an existing client?
Raise at renewal, with a reason tied to results — audience growth, engagement, or performance of previous deliverables. Mid-campaign increases damage relationships.
Do I need to register a company?
Not initially. Many Indian creators operate as sole proprietors with GST registration. A private limited structure becomes worthwhile at higher revenue or with a team.
Is a kill fee normal in India?
It is becoming standard for larger deals. Fifty percent of the fee if cancelled after production starts is a reasonable and commonly accepted position.
How many times a week should I post?
Four is a sustainable target for a solo creator with other commitments, and consistency at four beats a burst of seven followed by silence. Start at three if you are also learning to edit.
Is batching worse for trend content?
Slightly, which is why one slot stays reserved for trends and is filled close to publishing. The other three slots are evergreen and batch perfectly.
What if I miss a batch session?
That is what the three-video buffer exists for. Publish from the buffer, reschedule the session within the week, and rebuild the buffer at the next one.
Should I plan topics 30 days ahead?
Plan formats 30 days ahead and topics roughly a week ahead. Topics chosen a month early are often stale, while formats stay valid for months.
How long should a batch session take?
Three to four hours for four to six videos once you have a repeatable setup. If it is taking eight hours, the setup is being rebuilt too often between videos.
